Being in contact with so many people working in the online advertising industry sharing their experiences on how to make money with their site gives a good overview of how everybody is doing it. Which technology they are using? How do they organize their inventory? Which tools they are using to measure their traffic and their audience ?
So, bases on those facts and questions, I will try to answer and suggest the best way to put more salt on your dishes (but not too much), so you can live your life in the online advertising industry better and more enjoyable.
Therefore, I will start from scratch, meaning like a start-up opening a new website, and illustrate what could be the challenges this start-up will face and opportunities it can have and start being the next trending site to advertise on.
So, in the coming weeks I will cover the different stages from rag to rich (may be):
- Inventory Management: site, my traffic, my audience.
- Putting advertising on my page.
- Generate Revenue.
- Optimizing.
Along with each article, I will establish some polls for you, so you will participate on building the result of the survey at the end of the story.
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